Technology and business have always been closely intertwined as tech can be used to help a company in so many different ways. Technology is always evolving and improving, which means that it can be hard for a modern-day business owner to know the best way to harness this technology. You will want to be on the pulse when it comes to technology in business as otherwise you could lose out to the competition and you could be holding your company back. With this in mind, here are a few tech tips for business owners, which should help you to get the most out of technology and help your company to modernize.
Encourage Remote Working
Remote working is on the rise, and this is for good reason. It is beneficial for employers because it can reduce costs and improve both morale and productivity, while from an employee’s standpoint, it provides great flexibility and can reduce stress. Allow your team to work remotely from occasion, and it will build trust and could help the company in numerous ways.
Make Cybersecurity A Priority
Cybercrime is on the rise and something that everyone should consider. Small businesses are often targeted as criminals think that protection will not be in place – this means that you need to be on the ball and make sure that it is a priority in your company. This will involve:
- Creating a cybersecurity policy
- Investing in antivirus software
- Using a firewall
- Using a VPN
- Educating your team of smart usage and the latest scams
- Backing up important data
Use Software & Apps To Help Staff
Software and apps can be used to help in all areas of business through automating, streamlining, and improving the quality of the process. Some staff fears using software and apps which automate tasks because they fear it could lead to job losses, but automation and staff can co-exist peacefully as automation can be used for the simple tasks which free up time for staff to focus on more challenging work.
Upgrade Phone Plans
In a time where people are constantly on the move, it is vital that you and your team are on good phone plans that will allow you to easily text, call, and use data each month. Companies like Lebara offer excellent phone plans that are ideal for business owners and their team, particularly if working remotely.
Stay Current With Tech
As mentioned, it can be hard to keep up to date with the latest technology when there are constantly developments being made. You will want to stay current so that you can utilize the latest tech and stay ahead of the competition. Here are a few ways that you can stay current:
- Sign up to newsletters
- Read magazines
- Read tech blogs
- Join online communities
- Follow relevant people/companies on social media
- Speak to tech-savvy people in your network
Find A Good Business Broadband Deal
The majority of businesses rely very heavily on the internet for their operation, and yet many business owners do not spend enough time researching their broadband deal. Take the time to shop around to find broadband, which will be fast and reliable but will not cost you a fortune.
In today’s day and age, consumers often browse the web on their smartphone more than on a computer. This means that your company website needs to be mobile-optimized so that a visitor can easily see the content and navigate the website. Find a reliable web design company that can help with this, and you could convert a lot more visitors into customers.
Leading on from this, you should be using digital marketing to increase the visibility of your website online. The internet is a superb platform for businesses, but it is also incredibly competitive and hard to stand out from the crowd so finding a digital marketing company with proven results is important for increasing traffic and boosting your brand awareness.
Improve Social Media Usage
Most businesses use social media, but not many use this platform effectively. Good social media usage will involve:
- Sharing relevant, valuable and engaging content
- Not spamming followers
- Advertising your company
- Posting shareable content
- Not posting anything controversial
- Responding to comments
- Handling questions and complaints in a timely and professional manner
It can be hard to know where to start with technology when it is constantly changing. These tips should help you to harness the best and latest technology which should help your company to find success while also streamlining the operation.