The e-commerce industry is one that has been on the incline for years now, with its global web sales worth almost $3 trillion in 2018, a 15% increase over 2017. If ever there has been a time to break into the industry with your own e-commerce store, now seems to be that time. People are embracing, and in fact demanding, e-commerce options thanks to the convenience, selection, competitive pricing, and reasonable shipping rates so many businesses are offering.
Of course, setting up a successful e-commerce store involves more than just creating a listing of your products and letting it go live, there are some tips worth noting. So, before you get started in setting up your e-commerce store, here are five tips that will help pave the way to success.
Pick a Product(s) that People Want
First things first, you need to offer consumers something they want. Picking trending items may seem like a good plan at first, but remember that trends come and go rather quickly. Ideally, you want to pick products that have a lasting interest.
Create a One-Year Plan for the Launch
While a one-year plan that happens before the site goes live may seem like overkill, in reality, this is what can help determine just how successful the launch is. You’re going to need a fair amount of time to speak to the various manufacturers, get pricing, discuss inventory, build the site, create each listing, come up with a digital marketing plan, pick a web hosting company, and ensure everything operates smoothly.
Ensure You Use the Right Software
Another thing you’ll want to give thought to is the software you plan on using for your e-commerce site. By picking the right kind of software, it will help the site to run smoothly, make things look much more professional, and give you the tools you to need to keep things organized, on track, and maximize those profits.
Consider using companies such as CoSource, as they feature e-commerce solutions including custom software. This will allow your company to grow and you’ll be able to streamline processes.
Ensure the User Experience is Perfect
Sure “perfect” is hard to strive for, but when it comes to your e-commerce store, that is the level you need to be aiming for. If the user experience isn’t smooth and simple, customers just won’t bother coming back. This means that the pages need to load quickly and smoothly, with the ability to search with ease, the shopping cart is simple to use, the check-out process is free, and you give in-depth product descriptions along with multiple photos at different angles.
People Look for Free Shipping
These days consumers keep their eyes open for free shipping and tend to shop at those sites that offer the promotion. You can set a minimum purchase price in order for the promotion to be valid, just be sure you don’t set it too high.
Paving the Way to Success
Each of these tips is designed to help you create the very best e-commerce store possible which ends up being successful, not just in the short-term, but for the long-term.