Succeeding online can be a lot more difficult than in-store. Sure, you have a massive number of potential customers online, and more plug into the Internet every day, but that only means you are not just competing with the few stores located on your street or in your town. Being online means you need to compete with a global listing of sellers, and more importantly, you need to fight for attention.
Essentially, you need to do all you can to bring people to your site over all others. Your demographic needs to know your name before they hire your services or buy your products because trust is one of the most significant factors when it comes to online success. Optimize your digital presence, and you can gain greater engagement and create lasting relationships.
Audit Your Digital Presence
The first step to optimizing your digital presence is to audit it. Go through and delete or remove old and blacklisted SEO tactics. Clean up your social media profiles so that those who go back in time far enough will only find present-day approved content as well. This way, your presence is optimized at all times, allowing you to benefit from higher SERP rankings and a better reputation.
Revamp Your Website
Once your digital presence is audited, it is time to improve it! The best place to start is with your website. You will want to:
1. Improve the Homepage
The homepage is critical in minimizing your bounce rate and boosting your conversion rate. You want it to look great, be easy to use, and simple to understand.
2. Improve User Experience
Once you have perfected your home page, work on ensuring a seamless and uninterrupted user experience. There should not be any broken links or hiccups in a users journey throughout your website. If there is, you could lose a sale.
Content is King
Content is essential for users and search engines alike. By keeping and maintaining a niche blog on your business’ website, you can keep users coming back and keep your website updated, which is a critical trait that search engine algorithms look for.
Social Media Improvements to Make
Social media needs to be social, but what works and doesn’t work on social media has changed drastically. You will want to go through and audit your social media and work on providing a more engaging persona online that users can engage with and build a relationship with. Only then can you create lifelong customers that will continue to buy from you religiously.
It can be incredibly difficult to get your digital marketing and digital presence right on your own. Small and medium-sized businesses in particular often don’t have the resources to dedicate a whole team and department to focus on your digital marketing strategy. That is where companies like Vine Digital in Sydney come into play. They will take out the guesswork and instead provide you with a results-driven approach for all of your digital needs, from mobile optimization to SEO.
Your company’s digital presence is critical to your success. Without it, you cannot maximize local business, and you will never have access to the global market.