Social media has completely changed the world we live in, from the way we spend our free time, to the way we communicate and the way we see and portray ourselves. It’s also revolutionized the world of business, bringing an array of new opportunities for those who are smart enough to realize it. If your business isn’t using social media to its full potential then it could be left behind by more forward-looking competitors, so here are 5 social networks that you really should consider using today.

1. Facebook

It’s no surprise that we start our list with Facebook, as it remains the biggest social network of them all. Founded by Mark Zuckerberg in October 2003, and originally named Facemash, it has far transcended its humble roots and it’s hard to imagine our world without it. The main reason that having a Facebook page is essential for any business is that it has more than two billion monthly users, and many of them are from the millennial bracket so loved by businesses. Using Facebook wisely allows you to get in front of huge numbers of people fast, which can be great news for your profits.

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2. Twitter

Perhaps the second most famous social network is Twitter, but in the past businesses have been hampered by its strict limit of 140 characters per message or tweet. At the end of 2018 that limit doubled to 280 characters, making it much more appealing to businesses. You can now create full and yet concise messages, and if other Twitter users like what they say, your business tweets could go viral.

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3. Instagram

Instagram has become notorious for its use by celebrities such as the Kardashians, the Jenners and soccer star Cristiano Ronaldo, but it is Selena Gomez with a stunning 133 million followers who is the current Instagram number one. More importantly for businesses there are many ‘Instagram influencers’ who, for a fee, will advertise your products. It’s a modern way of advertising that can prove highly successful for a relatively low outlay.

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4. Tumblr

Tumblr is a social network that is expanding its horizons, and as it’s primarily a blogging and visual platform it’s an ideal place to showcase your most attractive products. Having a static homepage on Tumblr allows you to utilize large images and powerful images to the full, and as this article from Hosting Kingdom shows, they’re easy to create without the need to be a coding expert.

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5. YouTube

YouTube has long been the go-to place for homemade videos, but it has now risen above comedy cats and prat falls to become a hugely powerful player in the world of social media. Consumers like to watch videos from their favorite brands, so ensure that your business has its own YouTube channel and that you regularly upload new videos to it. Keep your uploads short, relevant and, most importantly, fun, and you could find that your business attracts some of the site’s one and a half billion monthly viewers.

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The use of social media should be at the heart of your marketing plans, not an afterthought, so make sure you give your posts and profiles the attention they deserve. Put simply, the more social networks you have an active presence on the more customers you could potentially reach. Well thought out, crafted and amusing posts can be the best form of advertising you have, and they don’t have to cost a cent.